One of the important things to consider when arranging photo frames on a wall is to make sure all the frames go together well. They by no means need to be all the same, but they should complement each other. What I mean by that is that if you want neutral brown frames, then all the frames should be brown - you can mix light, medium and dark browns and you can even throw in a gold or bronze frame and you'd be just fine. It's okay to mix materials, too, like metal and wood, as long as you stick to the same color group.
This frame set is a great way to get started, especially if you'll have a large photo display wall with many photos. This set of frames are all alike (of varying sizes, however) but that's okay - all you have to do is add a few more individual frames to this set that are complimentary and you have yourself a great photo wall display.
If you prefer to keep things simple, you could create a wall frame display using just these 10 frames that are all alike. The price for this set of 10 wooden frames is unbeatable! See examples of photo wall arrangements here.